Tele Columbus, Germany’s third largest cable operator, needed a solution to maintain their customer loyalty. Feeling pressure from the industry, they knew a transition into the non-linear world was essential- especially given the OTT threat from big giants. After a competitive assessment, Tele Columbus chose Espial technologies and professional services to create and integrate their ground breaking new solution – advanceTV.
advanceTV brings Tele Columbus subscribers an unmatched television and mobile-device experience featuring the latest TV, movies, apps, OTT video, and web content including seamless integration with maxdome, one of Germany’s leading SVOD services. Key features of this new service include Premium EPG which provides all programs at a glance, regardless of the current channel. Viewerss are also able to stream every scene to every screen on the advanceTV app. The app gives consumers the ability to access all video content on any screen with the same great user experience.
At the heart of the solution is the Espial Media Service Platform – a cloud-based back-office platform unifying the video experience. Paired with the Espial G4 STB Client – based on RDK and HTML5 – it powers advanceTV’s intuitive content navigation and discovery with a fast, immersive interface, recommendations and unified search across all content and devices. Espial Elite professional services drove the advanceTV implementation in record time as master system integrator. The team integrated leading components from Cisco, Verimatrix, Elemental, Humax and others using the latest agile integration and development techniques. Tele Columbus can now drive continuous innovation on their advanceTV platform to match the pace of their subscribers’ expectations
advanceTV service to achieve a range of market firsts for Germany and Europe with fully integrated OTT subscription VOD, traditional pay VOD, full unicast DVB-C support in RDK and an open, transparent agile development approach.
“Our strategy is to deliver an unsurpassed video experience to German subscribers. We see the fragmentation OTT services are driving into the marketplace and resolved to provide a compelling one-stop shop for the widest range of content available to any cable connection in Germany,” said Ronny Verhelst, CEO of Tele Columbus Group.